California lawmakers advanced three AI-related consumer-protection bills during a June 16 hearing of the Assembly Privacy and Consumer Protection Committee, including measures targeting AI-generated performers in advertisements, unauthorized digital replicas and deceptive AI-generated health ads.
According to the committee hearing summary, SB 1050 would require disclosures for AI-generated performers in ads. The summary says TechNet opposed the measure unless it was amended. SB 1111 would address AI-generated digital replicas and consent-based use of a person’s voice or likeness, while SB 1146 would seek to protect Californians from deceptive AI-generated health advertisements.
The hearing also drew support for SB 1146 from the California Medical Association, Kaiser Permanente, the California Dental Association and the American Academy of Pediatrics, California, according to the summary. The same record identifies Common Sense Media, SAG-AFTRA, the California Federation of Labor Unions and the Transparency Coalition among supporters of SB 1111.
The committee summary indicates the bills advanced, but the excerpt available does not provide final vote tallies for each measure or clarify whether all three followed the same referral path. It also does not spell out whether any amendments were adopted before the bills moved ahead.
